THE HUNT

TitleTHE HUNT
ClientBMW M CHINA
Product / ServiceBMW M
CategoryB01. Internet Film
EntrantINTERONE CHINA Beijing, CHINA
Entrant Company INTERONE CHINA Beijing, CHINA
Advertising Agency INTERONE CHINA Beijing, CHINA
Production Company P.I.G. CHINA Shanghai, CHINA

Brief Explanation

What is the key to victory on racing tracks? What challenges the precise control of a racing car the most? Is it a fierce race? Or a sprint that reveals the engine's power? It is the curves! Conquer the curves control the race! At the 2015 BMW China M Experience Day, we created a legendary hunt for curves at selected racing tracks in Shanghai. Projectors were placed to create the holographic frames of a BMW M4 on the different corners of the track, so the audience could witness how the M hunters drive their BMW M4 in hunt of their prey, by perfectly matching the hologram projected frames at very high speeds.

Credits

Name Company Position
Danilo Villanueva Interone China Executive Creative Director
Xiaolei Dai Interone China Creative Director
YY Wang Interone China Art Director
Li Xue Interone China Art Director
Stan Zhang Interone China Copywriter
Kevin Xu Interone China Copywriter
Eric Yang Interone China General Manager
Amy Poon Interone China Business Director
Ariel Zheng Interone China Account Manager
Hana Wang Interone China Account Manager
Chloe Wang Interone China Account Executive
Nick Dodet P.I.G China Executive Producer
Xintai Feng P.I.G China Executive Producer
Alessandro Pacciani P.I.G China Director
Paul Meyers P.I.G China Dop
Marco Battiloro P.I.G China Editor
Billy Becket Fin Design Managing Director
Blake Druery Fin Design Lead Compositor
Links
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