Title | THE HUNT |
Brand | BMW M CHINA |
Product / Service | BMW M |
Category | B01. Internet Film |
Entrant | INTERONE CHINA Beijing, CHINA |
Entrant Company | INTERONE CHINA Beijing, CHINA |
Advertising Agency | INTERONE CHINA Beijing, CHINA |
Production Company | P.I.G. CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Danilo Villanueva | Interone China | Executive Creative Director |
Xiaolei Dai | Interone China | Creative Director |
YY Wang | Interone China | Art Director |
Li Xue | Interone China | Art Director |
Stan Zhang | Interone China | Copywriter |
Kevin Xu | Interone China | Copywriter |
Eric Yang | Interone China | General Manager |
Amy Poon | Interone China | Business Director |
Ariel Zheng | Interone China | Account Manager |
Hana Wang | Interone China | Account Manager |
Chloe Wang | Interone China | Account Executive |
Nick Dodet | P.I.G China | Executive Producer |
Xintai Feng | P.I.G China | Executive Producer |
Alessandro Pacciani | P.I.G China | Director |
Paul Meyers | P.I.G China | Dop |
Marco Battiloro | P.I.G China | Editor |
Billy Becket | Fin Design | Managing Director |
Blake Druery | Fin Design | Lead Compositor |
What is the key to victory on racing tracks? What challenges the precise control of a racing car the most? Is it a fierce race? Or a sprint that reveals the engine's power? It is the curves! Conquer the curves control the race! At the 2015 BMW China M Experience Day, we created a legendary hunt for curves at selected racing tracks in Shanghai. Projectors were placed to create the holographic frames of a BMW M4 on the different corners of the track, so the audience could witness how the M hunters drive their BMW M4 in hunt of their prey, by perfectly matching the hologram projected frames at very high speeds.