Title | SAVE THE PLAYGROUNDS |
Brand | CHILDFUND |
Product / Service | CHILDFUND |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
Entrant Company | TBWA\KOREA Seoul, SOUTH KOREA |
Advertising Agency | TBWA\KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Woonghyun Park | TBWA KOREA | Chief Creative Officer |
Jaeho Kim | TBWA KOREA | Creative Director |
Mincheol Kim | TBWA KOREA | Copywriter |
Joonhyuk Seo | TBWA KOREA | Copywriter |
Jiyoun Lee | TBWA KOREA | Art Director |
Jungyoun Lee | TBWA KOREA | Agency Producer |
Simply renovating one playground was not the solution. It was renovating 1,581 playgrounds nationwide. At the same time, it implicated children’s right to play. We checked the related laws and regulations and concluded that the most fundamental and effective solution would be reforming the law. But then, voice of the public was essential to change the law. So we devised a signature petition. One that was quite different from the existing. Many people donated their talents. A film ad was made and also a press ad. Newspapers readily provided a page for ad without charge. Brochures were stocked at places related to children and playing facilities. Online petitions as well as offline kicked off. Voices of grown ups regarding the playground were gathered. Changes have actually begun.