SAVE THE PLAYGROUNDS

TitleSAVE THE PLAYGROUNDS
ClientCHILDFUND
Product / ServiceCHILDFUND
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantTBWA\KOREA Seoul, SOUTH KOREA
Entrant Company TBWA\KOREA Seoul, SOUTH KOREA
Advertising Agency TBWA\KOREA Seoul, SOUTH KOREA

Brief Explanation

Simply renovating one playground was not the solution. It was renovating 1,581 playgrounds nationwide. At the same time, it implicated children’s right to play. We checked the related laws and regulations and concluded that the most fundamental and effective solution would be reforming the law. But then, voice of the public was essential to change the law. So we devised a signature petition. One that was quite different from the existing. Many people donated their talents. A film ad was made and also a press ad. Newspapers readily provided a page for ad without charge. Brochures were stocked at places related to children and playing facilities. Online petitions as well as offline kicked off. Voices of grown ups regarding the playground were gathered. Changes have actually begun.

Credits

Name Company Position
Woonghyun Park TBWA KOREA Chief Creative Officer
Jaeho Kim TBWA KOREA Creative Director
Mincheol Kim TBWA KOREA Copywriter
Joonhyuk Seo TBWA KOREA Copywriter
Jiyoun Lee TBWA KOREA Art Director
Jungyoun Lee TBWA KOREA Agency Producer