LAMPAUI DIRIMU NERDY GIRL

TitleLAMPAUI DIRIMU NERDY GIRL
ClientYAMAHA INDONESIA MOTOR MANUFACTURING
Product / ServiceYAMAHA INDONESIA MOTOR MANUFACTURING
CategoryA07. Cars & Automotive Services
EntrantAOI ASIA INDONESIA Jakarta, INDONESIA
Entrant Company AOI ASIA INDONESIA Jakarta, INDONESIA
Advertising Agency J. WALTER THOMPSON JAKARTA, INDONESIA
Production Company AOI ASIA INDONESIA Jakarta, INDONESIA

Brief Explanation

"Lampaui Dirimu" is the main concept word of this TV commercial campaign and target at youth and it means "Exceed Yourself" in Indonesian language. This female high school student looks like a shy girl and a nerd, but she actually is very skillful doing BMX tricks. This office employee looks fat, but he is actually very skillful doing a routine of Men's Ring Gymnastic. Yamaha supports the spirit of the youth in exceeding their limits, doing something incredible.

Credits

Name Company Position
Ivan Hadywibowo J. Walter Thompson Jakarta Chief Creative Officer
Leonard Wiguna J. Walter Thompson Jakarta Creative Director
Erwin Santoso J. Walter Thompson Jakarta Creative Group Head
Jonathan Nata J. Walter Thompson Jakarta Art Director
Arsyad J. Walter Thompson Jakarta Copywriter
Yutha Oktavina J. Walter Thompson Jakarta Agency Producer
Hideya Saishu AOI Pro. Film Director
Treiny Aziz PT.AOI ASIA INDONESIA Executive Producer
Pandu Dewonoto PT.AOI ASIA INDONESIA Producer
Hiroo Uwabo PT.AOI ASIA INDONESIA Technical Advisor