A STORY ABOUT COMMUNICATING THROUGH THE HEART

TitleA STORY ABOUT COMMUNICATING THROUGH THE HEART
ClientHYUNDAI SECURITIES
Product / ServiceFINANCE/SECURITIES
CategoryB02. Viral Film
EntrantCREAMUNION Seoul, SOUTH KOREA
Entrant Company CREAMUNION Seoul, SOUTH KOREA
Advertising Agency CREAMUNION Seoul, SOUTH KOREA

Brief Explanation

Does my child know me the best? Through a hidden camera, we show mothers what they had never known about their children by using a lie detector! We started a project that we can use to convey the message of “understanding and connecting with the client through sincere communication” through Hyundai Securities’ “able” trust fund advising service. We found a good example of this adopting the mother and child relationship, an example that anyone can sympathize with. But even in a mother and son relationship, there are times when they are torn apart through unintended words. So we wanted to narrow the space between a mother and child’s distant hearts by telling the truth that is within the lies in video project we have put together.

Credits

Name Company Position
Lee Jungjae Creamuinon Project Manager
Song Yunho Creamuinon Project Director
Choi Sungwoo Creamuinon Director
Jung Jinhyuk Creamuinon Copywriter
Bae Sangjin Creamuinon Planner
Links
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