Title | A STORY ABOUT COMMUNICATING THROUGH THE HEART |
Brand | HYUNDAI SECURITIES |
Product / Service | FINANCE/SECURITIES |
Category | B02. Viral Film |
Entrant | CREAMUNION Seoul, SOUTH KOREA |
Entrant Company | CREAMUNION Seoul, SOUTH KOREA |
Advertising Agency | CREAMUNION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Lee Jungjae | Creamuinon | Project Manager |
Song Yunho | Creamuinon | Project Director |
Choi Sungwoo | Creamuinon | Director |
Jung Jinhyuk | Creamuinon | Copywriter |
Bae Sangjin | Creamuinon | Planner |
Does my child know me the best? Through a hidden camera, we show mothers what they had never known about their children by using a lie detector! We started a project that we can use to convey the message of “understanding and connecting with the client through sincere communication” through Hyundai Securities’ “able” trust fund advising service. We found a good example of this adopting the mother and child relationship, an example that anyone can sympathize with. But even in a mother and son relationship, there are times when they are torn apart through unintended words. So we wanted to narrow the space between a mother and child’s distant hearts by telling the truth that is within the lies in video project we have put together.