Title | THE DOLMIO PEPPER HACKER |
Brand | MARS FOOD AUSTRALIA |
Product / Service | DOLMIO |
Category | B02. Viral Film |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Media Agency | STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
Luke Hawkins | Clemenger BBDO Sydney | Creative Director |
Ben Smith | Clemenger BBDO Sydney | Creative Director |
Hadleigh Sinclair | Clemenger BBDO Sydney | Copywriter |
Jack Delmonte | Clemenger BBDO Sydney | Art Director |
Brendan Forster | Clemenger BBDO Sydney | Head of Creative Technology |
Kit Landsdell | Clemenger BBDO Sydney | Planning Director |
Madeleine Marsh | Clemenger BBDO Sydney | Group Account Director |
Nick Alcock | Clemenger BBDO Sydney | Account Manager |
Denise McKeon | Clemenger BBDO Sydney | Head of Integrated Production |
Robin Sung | Clemenger BBDO Sydney | Content Director |
Anabel Jewers | Clemenger BBDO Sydney | Content Manager |
Tim Mcpherson | Clemenger BBDO Sydney | Head Of Craft |
Daniel Mortensen | Clemenger BBDO Sydney | Senior Designer |
George Tyler | Freelance | Content Editor |
Anthony Tiernan | Clemenger BBDO Sydney | Sound Engineer |
Toby Royce | Clemenger BBDO Sydney | Editor |
Kirstin Lees | Clemenger BBDO Sydney | Producer |
Toby Clark | Porter Novelli | Social Planner |
Pollen | Pollen | Tech Production Partner |
Tom Russell, Katrina Jarratt | Clemenger BBDO Sydney | Additional Creative team |
A filmed social experiment with an innovative invention designed to raise awareness that technology has hijacked family dinnertime, and trigger people to reassess their use of technological devices during dinnertime. The engaging reactions and cutting edge nature of the technology were strategically incorporated to ensure it was both compelling and sharable in nature. A call to action was included encouraging our audience to help the brand, Dolmio, shine a light on the problem and inspire families to have tech-free dinnertimes.