FORD FOCUS 5

TitleFORD FOCUS 5
ClientFORD NEW ZEALAND
Product / ServiceCARS
CategoryA07. Cars & Automotive Services
EntrantJ. WALTER THOMPSON NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company J. WALTER THOMPSON NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency J. WALTER THOMPSON NEW ZEALAND Auckland, NEW ZEALAND
Production Company PERCEPTUAL ENGINEERING Auckland, NEW ZEALAND

Brief Explanation

By using immersive 3D recording technology we placed the viewer right at the centre of a spine-tingling driving performance. This was combined with stereoscopic filming techniques to capture the performance simultaneously in 3D Audio and 3D Video. Before any performance could begin precision drivers were choreographed using computer modelling. The captured data was the meticulously engineered for surround sound and 3D in Cinema.

Credits

Name Company Position
Cleve Cameron J. Walter Thompson, New Zealand Executive Creative Director
Cleve Cameron J. Walter Thompson, New Zealand Creative
Sam Dickson J. Walter Thompson, New Zealand Copy Writter
Salah Ben-Brahim J. Walter Thompson, New Zealand Junior Creative
Fraser Kirby J. Walter Thompson, New Zealand Junior Creative
Glenn Chapman J. Walter Thompson, New Zealand Head of Design
Jaqueline Smart J. Walter Thompson, New Zealand Head of Planning
Dominic Henshall J. Walter Thompson, New Zealand Group Account Director
Natalie Allen J. Walter Thompson, New Zealand Account Director
Alex Wilson J. Walter Thompson, New Zealand Account Executive
Mary Wall J. Walter Thompson, New Zealand Agency Producer
Peeyoosh Chandra J. Walter Thompson, New Zealand Head of Interactive
Jon Baxter Perceptual Engineering Director / Cinematographer / SFX
Kerry Prendeville Perceptual Engineering Producer
Peter Hobbs Harmonic Sound Designer / Online Mix
Kevin Hyde Image Craft 3D Logo Design
Bruce Langley Digital Post Cinema Master Mix
Leon Williams J. Walter Thompson, New Zealand Digital Art Director
Fiona Sheffield J. Walter Thompson, New Zealand Digital Producer
Mel Grogan J. Walter Thompson, New Zealand Digital Producer