I’M YOUR FATHER_PLASTIC BAG

TitleI’M YOUR FATHER_PLASTIC BAG
ClientMINISTRY OF ENVIRONMENT
Product / ServiceRECYCLE
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company PLANIT PRODUCTION Seoul, SOUTH KOREA

Brief Explanation

Objective of I’m Your Father Campaign The objective of the campaign is to inform the people about how garbage is recycled into useful products to increase public awareness about recycling. When waste is recycled, it is made into various products. In a sense, waste is the father of the recycled product. The campaign expresses the garbage’s paternal love and need to protect the recycled product, or the child, from a dangerous situation. The famous Star Wars line “I’m your father” is used to give an unexpected twist and add humor. I’M YOUR FATHER_The PLASTIC BAG Episode I`m mannequin is standing naked behind a shop window, and a plastic bag comes and covers it private parts. The plastic bag says “I’m your father.” Because Mannequins are made from recycled plastic bags.

Credits

Name Company Position
Hyejin Won Innocean Worldwide Creative Director
Hoyoung Kim Innocean Worldwide Copywriter
Sungryong Lim Innocean Worldwide Art Director
Hyosung Jung INNOCEAN Worldwide Art Director
Jiyoung Sim INNOCEAN Worldwide Copywriter
TAEYOUNG KANG INNOCEAN Worldwide Copywriter
Myeong Seob Han INNOCEAN Worldwide Copywriter
Jaeseok Lee INNOCEAN Worldwide Art Director
Chavez Yum INNOCEAN Worldwide Account Executive
Young hee, Lee INNOCEAN Worldwide Account Executive
kyung-dae,kwon INNOCEAN Worldwide Planning Director
Su-hyun,Jo INNOCEAN Worldwide Account Executive
junghun,Ahn INNOCEAN Worldwide Account Executive
younsoo,Park INNOCEAN Worldwide Account Executive
Jinwan,ko INNOCEAN Worldwide Digital Creative Director
Sang-Hyun, Kim INNOCEAN Worldwide Media Planner
Lee,Ja-sang,Lee INNOCEAN Worldwide Media Planner
Seong Hoon, Kim INNOCEAN Worldwide Media Planner