Title | I’M YOUR FATHER_PLASTIC BAG |
Brand | MINISTRY OF ENVIRONMENT |
Product / Service | RECYCLE |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production Company | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hyejin Won | Innocean Worldwide | Creative Director |
Hoyoung Kim | Innocean Worldwide | Copywriter |
Sungryong Lim | Innocean Worldwide | Art Director |
Hyosung Jung | INNOCEAN Worldwide | Art Director |
Jiyoung Sim | INNOCEAN Worldwide | Copywriter |
TAEYOUNG KANG | INNOCEAN Worldwide | Copywriter |
Myeong Seob Han | INNOCEAN Worldwide | Copywriter |
Jaeseok Lee | INNOCEAN Worldwide | Art Director |
Chavez Yum | INNOCEAN Worldwide | Account Executive |
Young hee, Lee | INNOCEAN Worldwide | Account Executive |
kyung-dae,kwon | INNOCEAN Worldwide | Planning Director |
Su-hyun,Jo | INNOCEAN Worldwide | Account Executive |
junghun,Ahn | INNOCEAN Worldwide | Account Executive |
younsoo,Park | INNOCEAN Worldwide | Account Executive |
Jinwan,ko | INNOCEAN Worldwide | Digital Creative Director |
Sang-Hyun, Kim | INNOCEAN Worldwide | Media Planner |
Lee,Ja-sang,Lee | INNOCEAN Worldwide | Media Planner |
Seong Hoon, Kim | INNOCEAN Worldwide | Media Planner |
Objective of I’m Your Father Campaign The objective of the campaign is to inform the people about how garbage is recycled into useful products to increase public awareness about recycling. When waste is recycled, it is made into various products. In a sense, waste is the father of the recycled product. The campaign expresses the garbage’s paternal love and need to protect the recycled product, or the child, from a dangerous situation. The famous Star Wars line “I’m your father” is used to give an unexpected twist and add humor. I’M YOUR FATHER_The PLASTIC BAG Episode I`m mannequin is standing naked behind a shop window, and a plastic bag comes and covers it private parts. The plastic bag says “I’m your father.” Because Mannequins are made from recycled plastic bags.