DIFFERENT TIMES, SAME LOVE

TitleDIFFERENT TIMES, SAME LOVE
ClientNESTLE PHILIPPINES
Product / ServiceNIDO FORTIGROW
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantPUBLICIS MANILA Makati City, THE PHILIPPINES
Entrant Company PUBLICIS MANILA Makati City, THE PHILIPPINES
Advertising Agency PUBLICIS MANILA Makati City, THE PHILIPPINES
Media Agency ZENITHOPTIMEDIA Makati, THE PHILIPPINES
Production Company LOUDBOX STUDIOS Makati City, THE PHILIPPINES
Production Company 2 PABRIKA Makati City, THE PHILIPPINES
Production Company 3 OPTIMA Makati City, THE PHILIPPINES

Brief Explanation

“Different Times, Same Love” is a story of a young mom, her own mother, and her daughter, and what happens when grandma babysits for the first time. We follow the day of this grandmother-granddaughter pair and see how they squabble. The granddaughter wants to it mommy’s way, while grandma wants to do it her way. They struggle to see eye to eye with almost everything – meals, playtime, and even wardrobe. In the end, the mother comes home and witnesses an argument between her mom and her daughter. Embarrassed, she apologizes to her own mom, because she feels that her daughter’s behavior is a reflection of her as a parent. But just as we expect more conflict, the story takes an uplifting twist. The grandmother says that despite the struggle, she actually had a great day with her granddaughter. We then see scenes of the pair bonding and having fun throughout the day. “She’s just like you”, reassures the grandmother, in an ending that leads us to the heart of the film --- times may change, but a mother’s love stays the same.

Credits

Name Company Position
Matec Villanueva Publicis Manila, Inc. Chairman and Chief Executive Officer
Alistair Wood Publicis Manila, Inc. Chief Creative Officer
Paolo Fabregas Publicis Manila, Inc. Executive Creative Director
Gideon Lanot Publicis Manila, Inc. Senior Art Director
Marvin Ramos/Roxanne Young Publicis Manila, Inc. Visualizer
Patrice Mendoza Publicis Manila, Inc. Copywriter
Marlen del Rosario Publicis Manila, Inc. Division Head
Pamy Hernandez Publicis Manila, Inc. Associate Business Unit Director
Arvon Fernandez Publicis Manila, Inc. Account Director
Bettina Siojo Publicis Manila, Inc. Account Manager
Malou Betco Publicis Manila, Inc. Strategic Planning Director
Jet Darisan Publicis Manila, Inc. Senior Strategic Planner
GJ Saguisag Publicis Manila, Inc. Insight Planning Director
Sandra Puno/Paolo Mercado Nestle Philippines, Inc. Director of Communication & Marketing Services
Jojo dela Cruz Nestle Philippines, Inc. Business Executive Manager
Jayel Ladioray Nestle Philippines, Inc. Creative Services Head
Willy de Ocampo Nestle Philippines, Inc. Category Marketing Manager - Team Lead
Denise Chua Nestle Philippines, Inc. Consumer Marketing Manager
Karen Alba Nestle Philippines, Inc. Digital Media Manager
Joel Limchoc Film Pabrika Director