RUN WITH ME
| Title | RUN WITH ME |
| Brand | ANTA |
| Product / Service | ANTA RUNNING |
| Category | B03. Branded Content & Entertainment Film |
| Entrant | LOWE CHINA Shanghai, CHINA |
| Entrant Company | LOWE CHINA Shanghai, CHINA |
| Advertising Agency | LOWE CHINA Shanghai, CHINA |
| Production Company | THE LOFT FILMS Shanghai, CHINA |
| Production Company 2 | BOTTLES POST PRODUCTION Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Kitty Lun | Lowe China | CEO |
| Leo Liao | Lowe China | Senior Creative Director |
| Iris Liu | Lowe China | Associate Creative Director |
| David Lee | Lowe China | Creative Group Head |
| Sam Zhan | Lowe China | Copywriter |
| Limbo Chen | Lowe China | Account Director |
| Lucky Zhang | Lowe China | Account Executive |
| Anita Ren | Lowe China | Account Director |
| Esteben (Pepe) Puenzo | The Loft Films | Director |
| Goh Meng Hin | The Loft Films | Cinematographer |
| Stella Gui | The Loft Films | Assistant Director |
| Zheng Zhi | The Loft Films | Film Art Director |
| Geok Lem | The Loft Films | Production House Producer |
| Wei Luo | The Loft Films | Composer |
| Hugo Primero | Bottles Post Production | Off-line Editor |
| Yu Zhou | Bottles Post Production | Off-line Editor |
| Guo Wei Li | Bottles Post Production | On-line Editor |
Brief Explanation
To strengthen the cognitive relevance between Anta and running, Let consumers relate running will Anta. Anta is the biggest local sports apparel brand in China. Its business success is attributed to outstanding channel management and competitive pricing. Unfortunately, Anta is neither viewed as professional nor a brand that can represent China. It is viewed as mediocre in performance. A new opportunity presents itself: Running rates highest in increasing popularity and association. Anta’s slogan “Keep Moving” resonates with that, and Anta’s running shoes are best value for money. The entry point through running to establish a professional sports brand that is credible and convincing.