Product / ServiceANTA RUNNING
CategoryB03. Branded Content & Entertainment Film
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company LOWE CHINA Shanghai, CHINA
Advertising Agency LOWE CHINA Shanghai, CHINA
Production Company THE LOFT FILMS Shanghai, CHINA
Production Company 2 BOTTLES POST PRODUCTION Shanghai, CHINA

Brief Explanation

To strengthen the cognitive relevance between Anta and running, Let consumers relate running will Anta. Anta is the biggest local sports apparel brand in China. Its business success is attributed to outstanding channel management and competitive pricing. Unfortunately, Anta is neither viewed as professional nor a brand that can represent China. It is viewed as mediocre in performance. A new opportunity presents itself: Running rates highest in increasing popularity and association. Anta’s slogan “Keep Moving” resonates with that, and Anta’s running shoes are best value for money. The entry point through running to establish a professional sports brand that is credible and convincing.


Name Company Position
Kitty Lun Lowe China CEO
Leo Liao Lowe China Senior Creative Director
Iris Liu Lowe China Associate Creative Director
David Lee Lowe China Creative Group Head
Sam Zhan Lowe China Copywriter
Limbo Chen Lowe China Account Director
Lucky Zhang Lowe China Account Executive
Anita Ren Lowe China Account Director
Esteben (Pepe) Puenzo The Loft Films Director
Goh Meng Hin The Loft Films Cinematographer
Stella Gui The Loft Films Assistant Director
Zheng Zhi The Loft Films Film Art Director
Geok Lem The Loft Films Production House Producer
Wei Luo The Loft Films Composer
Hugo Primero Bottles Post Production Off-line Editor
Yu Zhou Bottles Post Production Off-line Editor
Guo Wei Li Bottles Post Production On-line Editor