Title | MY ERA |
Brand | ANTA |
Product / Service | ANTA BOXING |
Category | A05. Clothing, Footwear & Accessories |
Entrant | LOWE CHINA Shanghai, CHINA |
Entrant Company | LOWE CHINA Shanghai, CHINA |
Advertising Agency | LOWE CHINA Shanghai, CHINA |
Production Company | MOTION LOGIX Beijing, CHINA |
Production Company 2 | BOTTLES POST PRODUCTION Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Kitty Lun | Lowe China | CEO |
Leo Liao | Lowe China | Senior Creative Director |
Iris Liu | Lowe China | Associate Creative Director |
Connie Chua | Lowe China | Head Of Production |
Justine Cao | Lowe China | Producer |
Limbo Chen | Lowe China | Account Director |
Mandy Sun | Lowe China | Account Executive |
Xian Feng Zhang | Motion Logix | Director |
Jimmy Matlosz | Motion Logix | Cinematographer |
George Nessis | Motion Logix | Assistant Director |
Lauren Meyer | Motion Logix | Film Art Director |
Joanna | Motion Logix | Production House Producer |
Guan Zhe Guo | Motion Logix | Composer |
Siu Tong Wu | Bottles Post Production | Off-line Editor |
Vincent | Bottles Post Production | Colorist |
Song Xiao | Bottles Post Production | On-line Editor |
“My Era”, an integrated campaign, focused on Zou Shiming’s fight IBF flyweight champion on March 7th in Macau. Following the championship process and promoting through TV, Internet, social media, and in-store, this project fully interprets the “Keep Moving” spirit of Anta. Professional boxing doesn’t have a mass fan in China. Adequate warm-up promotion is needed to attract public attention to Zou and the belt championship on March 7th 2015. Anta launched various and interactive promotion to enhance public knowledge about Zou and the importance of the World Boxing Championship Belt, to motivate people to watch the competition on TV. The promotion channels include TVC, online video, and POP.