MY ERA

TitleMY ERA
ClientANTA
Product / ServiceANTA BOXING
CategoryA05. Clothing, Footwear & Accessories
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company LOWE CHINA Shanghai, CHINA
Advertising Agency LOWE CHINA Shanghai, CHINA
Production Company MOTION LOGIX Beijing, CHINA
Production Company 2 BOTTLES POST PRODUCTION Shanghai, CHINA

Brief Explanation

“My Era”, an integrated campaign, focused on Zou Shiming’s fight IBF flyweight champion on March 7th in Macau. Following the championship process and promoting through TV, Internet, social media, and in-store, this project fully interprets the “Keep Moving” spirit of Anta. Professional boxing doesn’t have a mass fan in China. Adequate warm-up promotion is needed to attract public attention to Zou and the belt championship on March 7th 2015. Anta launched various and interactive promotion to enhance public knowledge about Zou and the importance of the World Boxing Championship Belt, to motivate people to watch the competition on TV. The promotion channels include TVC, online video, and POP.

Credits

Name Company Position
Kitty Lun Lowe China CEO
Leo Liao Lowe China Senior Creative Director
Iris Liu Lowe China Associate Creative Director
Connie Chua Lowe China Head Of Production
Justine Cao Lowe China Producer
Limbo Chen Lowe China Account Director
Mandy Sun Lowe China Account Executive
Xian Feng Zhang Motion Logix Director
Jimmy Matlosz Motion Logix Cinematographer
George Nessis Motion Logix Assistant Director
Lauren Meyer Motion Logix Film Art Director
Joanna Motion Logix Production House Producer
Guan Zhe Guo Motion Logix Composer
Siu Tong Wu Bottles Post Production Off-line Editor
Vincent Bottles Post Production Colorist
Song Xiao Bottles Post Production On-line Editor