REAL BEAUTY PORTRAIT

TitleREAL BEAUTY PORTRAIT
ClientUNILEVER JAPAN CUSTOMER MARKETING
Product / ServicePERSONAL/HOME CARE PRODUCTS
CategoryB01. Internet Film
EntrantASATSU-DK Tokyo, JAPAN
Entrant Company ASATSU-DK Tokyo, JAPAN
Advertising Agency ASATSU-DK Tokyo, JAPAN
Production Company ADK ARTS Tokyo, JAPAN

Brief Explanation

Being photographed or seeing a photograph of oneself is a typical moment when women are often displeased with their own appearance. But seen by others, that same photo might be an attractive image, alive with character and personality. With this idea in mind, we took photos of mothers and daughters and displayed them in an exhibit space. We then asked the mother and daughter pairs to view and talk about the photos. A daughter knows her mother’s attractive points better than anyone. By helping daughters convey their honest feelings, we hoped to encourage mothers to reinterpret their own real beauty. Our film seeks to document the mothers’ initial negative reactions when they first see their own photos and their changing expressions and impressions as each mother looks at and talks about the photos together with her daughter.

Credits

Name Company Position
Mari Hosokawa ASATSU-DK INC. Creative Director
Asami Uesugi ASATSU-DK INC. Art Director
Kensuke Harada ASATSU-DK INC. Copywriter
Kazutoshi Sato ASATSU-DK INC. Account Executive
Yasuko Hara ASATSU-DK INC. Account Executive
Shun Yamanaka ASATSU-DK INC. Account Executive
Futoshi Takashima Not belong Director
Ryosuke Kawaguchi Not belong Cameraman
Tetsuya Seo ADK-Arts Inc. Producer
Links
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