Title | IDIOTS |
Brand | SINGAPORE KINDNESS MOVEMENT |
Product / Service | NEIGHBOURLINESS |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
Entrant Company | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
Advertising Agency | 3-SIXTY BRAND COMMUNICATIONS Singapore, SINGAPORE |
Production Company | MOMENTUM Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Stephen Choy | 3-Sixty Brand Communications | Executive Director |
Cindy Tay | 3-Sixty Brand Communications | Client Service Director |
David Khong | 3-Sixty Brand Communications | Creative Director |
Ludwig Chen | 3-Sixty Brand Communications | Account Manager |
Collin Kam | 3-Sixty Brand Communications | Senior Copywriter |
A Singaporean lady is settling into her night-time routine of getting some marking done (she is a teacher by profession), but is suddenly interrupted by a cacophony of noises. These noises are from her neighbours – she lives in a government flat, as does over 80% of the population. Increasingly frustrated, she storms out of the house to seek out and confront her noisy neighbours. But when she finds out the real reasons behind the noises, she has a change of heart...