COMFY FEET

TitleCOMFY FEET
ClientOLIVER FOOTWARE
Product / ServiceWORKWEAR BOOTS
CategoryA05. Clothing, Footwear & Accessories
EntrantSPINACH ADVERTISING Melbourne, AUSTRALIA
Entrant Company SPINACH ADVERTISING Melbourne, AUSTRALIA
Advertising Agency SPINACH ADVERTISING Melbourne, AUSTRALIA
Production Company GUILTY CONTENT Melbourne, AUSTRALIA

Brief Explanation

It's a construction site, we see very large and intimidating construction workers. They're all hard at work, sawing, drilling, shovelling. They look like the sort of guys who would rather have a fight than a feed (they certainly don't need a feed). Everything looks the way you would expect until we see one of the workers jumping out of a large construction vehicle. As his feet hit the dirt we see that instead of workbooks he is wearing cute, fluffy dog slippers. Now we cut to the other workers and see that they too are wearing fluffy animal slippers. The saw guy is wearing fluffy crocodile slippers, the guy operating the impactor is wearing Panda slippers and the grumpy site manager is wearing bulldog slippers that precisely match his downturn demeanour. A voice over says, 'finally workbooks that don't feel like workbooks'. Now we introduce the new Oliver workbooks with a soft, fluffy interior and protective outer construction.

Credits

Name Company Position
Frank Morabito Spinach Executive Creative Director
Jacqui Patterson Spinach Senior Creative
Barney Howells Guilty Director
Rohan Timlock Guilty Producer