Title | ONLY 1 |
Brand | UNICHARM SOFY |
Product / Service | SOFY SHORTS TYPE NAPKIN |
Category | B01. Internet Film |
Entrant | J. WALTER THOMPSON Shanghai, CHINA |
Entrant Company | J. WALTER THOMPSON Shanghai, CHINA |
Advertising Agency | J. WALTER THOMPSON Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Norman Tan | J. Walter Thompson | Regional ECD |
Bill Chan | J. Walter Thompson | CCO |
Lean Sun | J. Walter Thompson | CD |
Ruru Tang | J. Walter Thompson | AD |
Konige Wang | J. Walter Thompson | AD |
Kana | J. Walter Thompson | AD |
April han | J. Walter Thompson | CW |
Xujun Cao | SHANGHAI KUIYOU ADVERTISING LTD. | Director |
Bin Yang | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
Amber Yao | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
Phoebe Fan | J. Walter Thompson | Producer |
Chuan Ma | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
Chenghao Liu | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
Aoki Takashi | J. Walter Thompson | Client Service |
Aoki Kazuhir | J. Walter Thompson | Client Service |
Jack Yuan | J. Walter Thompson | Client Service |
Alice Pang | J. Walter Thompson | Client Service |
The client launched the first shorts type napkin product in China Market. They intend to firm the only 1 position of shorts type napkin category in domestic market before the competitors launch the same category. Therefore, we create a viral video declaiming that Sofy shorts type napkin is the only 1 shorts style napkin, which helps the client dominate the market firstly.