ONLY 1

TitleONLY 1
ClientUNICHARM SOFY
Product / ServiceSOFY SHORTS TYPE NAPKIN
CategoryB01. Internet Film
EntrantJ. WALTER THOMPSON Shanghai, CHINA
Entrant Company J. WALTER THOMPSON Shanghai, CHINA
Advertising Agency J. WALTER THOMPSON Shanghai, CHINA

Brief Explanation

The client launched the first shorts type napkin product in China Market. They intend to firm the only 1 position of shorts type napkin category in domestic market before the competitors launch the same category. Therefore, we create a viral video declaiming that Sofy shorts type napkin is the only 1 shorts style napkin, which helps the client dominate the market firstly.

Credits

Name Company Position
Norman Tan J. Walter Thompson Regional ECD
Bill Chan J. Walter Thompson CCO
Lean Sun J. Walter Thompson CD
Ruru Tang J. Walter Thompson AD
Konige Wang J. Walter Thompson AD
Kana J. Walter Thompson AD
April han J. Walter Thompson CW
Xujun Cao SHANGHAI KUIYOU ADVERTISING LTD. Director
Bin Yang SHANGHAI KUIYOU ADVERTISING LTD. Producer
Amber Yao SHANGHAI KUIYOU ADVERTISING LTD. Producer
Phoebe Fan J. Walter Thompson Producer
Chuan Ma SHANGHAI KUIYOU ADVERTISING LTD. Producer
Chenghao Liu SHANGHAI KUIYOU ADVERTISING LTD. Producer
Aoki Takashi J. Walter Thompson Client Service
Aoki Kazuhir J. Walter Thompson Client Service
Jack Yuan J. Walter Thompson Client Service
Alice Pang J. Walter Thompson Client Service
Links
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