STRENGTH IN EVERY FIBRE
| Title | STRENGTH IN EVERY FIBRE |
| Brand | BMW CHINA |
| Product / Service | M3/M4 COUPE |
| Category | B01. Internet Film |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company | INTERONE CHINA Beijing, CHINA |
| Advertising Agency | INTERONE CHINA Beijing, CHINA |
| Production Company | MADE IN CHINA FILMS Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Danilo Villanueva | Interone China | Creative Director |
| Maik Lutze | Interone China | Executive Creative Director |
| Caroline Beckert | Interone China | Associate Creative Director |
| Locksin | Interone China | Art Director |
| Sebastian Raetsch | MIC | Director |
| Lee Cheng | MIC | Producer |
Brief Explanation
With the release of the all-new BMW M3 and M4, we created an online video that unveils their secret weapon: carbon fiber. It takes the audience through a larger than life microscopic journey full of unexpected turns. From colliding atoms, scorching hot molecular supernovas, crystallization of carbon particles, interweaving fibers, to the fortification of fabric by storming resin, viewers will inevitably realize that they've just taken an intensified ride through BMW M3 and M4's carbon fiber super highway.