STRENGTH IN EVERY FIBRE

TitleSTRENGTH IN EVERY FIBRE
ClientBMW CHINA
Product / ServiceM3/M4 COUPE
CategoryB01. Internet Film
EntrantINTERONE CHINA Beijing, CHINA
Entrant Company INTERONE CHINA Beijing, CHINA
Advertising Agency INTERONE CHINA Beijing, CHINA
Production Company MADE IN CHINA FILMS Shanghai, CHINA

Brief Explanation

With the release of the all-new BMW M3 and M4, we created an online video that unveils their secret weapon: carbon fiber. It takes the audience through a larger than life microscopic journey full of unexpected turns. From colliding atoms, scorching hot molecular supernovas, crystallization of carbon particles, interweaving fibers, to the fortification of fabric by storming resin, viewers will inevitably realize that they've just taken an intensified ride through BMW M3 and M4's carbon fiber super highway.

Credits

Name Company Position
Danilo Villanueva Interone China Creative Director
Maik Lutze Interone China Executive Creative Director
Caroline Beckert Interone China Associate Creative Director
Locksin Interone China Art Director
Sebastian Raetsch MIC Director
Lee Cheng MIC Producer
Links
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