SILLY THINGS
| Title | SILLY THINGS |
| Brand | MIXI |
| Product / Service | MONSTER STRIKE VIDEO GAME |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company | AOI PRO. Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yuichi Yukawa | DENTSU INC. | Creative Director |
| Kensuke Takayanagi | DENTSU INC. | CM Planner / Copywriter |
| Mugi Takata | DENTSU INC. | Copywriter |
| Chiharu Takahashi | DENTSU INC. | Agency Producer |
| Yuichi Otsuka | DENTSU INC. | Account Exective |
| Yuji Fukai | DENTSU INC. | Account Exective |
| Jumpei Oyama | DENTSU INC. | Account Exective |
| Jun Shimizu | DENTSU INC. | Account Exective |
| Yutaka Aoki | AOI Pro. Inc. | Executive Producer |
| Takayuki Shimazaki | AOI Pro. Inc. | Producer |
| Takuro Shima | AOI Pro. Inc. | Producer |
| Yohei Suzuki | AOI Pro. Inc. | Production Manager |
| Hisashi Eto | Club-A | Director |
| Daniel Bouquet | MELTING POT AGENCY | Director Of Photography |
| Shintaro Tazaki | Freelance | Lighting |
| Machi Tsuge | Aloha Coaster | Art Director |
| Norihiko Hosoya | SPACE HYAKKA | Location Cordinator |
| Sakura Seya | Megane Film | Editor / Editing Company |
| Kohei Sudo | DIGITAL GARDEN | Editor / Post Production |
| Tommy Zee | MassiveMusic | Music Producer |
Brief Explanation
No matter how silly they are, whatever you experience when you are teenage will become something special that will stay in your mind for forever. We were aiming to create a TVC that supports 100% on all of these silly things that you do as a teenager, which often times, tend to be underestimated by adults. It's easy to label playing game as an unproductive or waste of time. What we would like to communicate through the spot was to capture the subtle, yet precious moments that exist beyond that.