HOLIDAY HOLOGRAMS

TitleHOLIDAY HOLOGRAMS
ClientJACK DANIEL'S, BROWN FORMAN
Product / ServiceALCOHOLIC BEVERAGES
CategoryB03. Branded Content & Entertainment Film
EntrantARNOLD FURNACE Sydney, AUSTRALIA
Entrant Company ARNOLD FURNACE Sydney, AUSTRALIA
Advertising Agency ARNOLD FURNACE Sydney, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA

Brief Explanation

Over Chirstmas, we wanted to bring distant friends and family together in a new and interesting way. To do this we filmed the stories of 3 Aussies who hadn't seen a loved one in years and invited them to be reunited through a state of the art holographic video call set up in a Jack Daniel's bar. The calls were a cool and emotional experience, but what they didn't know, was that we had secretly flown their loved one to Australia to be reunited in person (they were rigged up in the room upstairs). We captured the reunions which were truly heartwarming and way better than anything technology can offer. We ended on a Jack Daniel's Christmas logo lock up 'bringing people together since 1866.'

Credits

Name Company Position
Tom Spicer Arnold Furnace Creative Director
Helen Macdougal Arnold Furnace Creative
Chloe Banicevic Arnold Furnace Creative
Michael Stevenson Arnold Furnace Client Services Director
Ian Hartley Arnold Furnace Group Account Director
Natalia Kowlczyk Arnold Furnace Senior Account Manager
Belinda Bennett Arnold Furnace Account Executive
Monique Pardavi Arnold Furnace Head of Broadcast
Chris Hulsman Arnold Furnace Agency Producer
Rob Galluzzo Finch Executive Producer
Luke Bouchier Finch Director
Amy Dymond Finch Producer
Michael Hilliard Finch Executive Producer
James Wright Red Agency PR
Adam Freedman Red Agency PR