MIRRORLESS

TitleMIRRORLESS
ClientSONY
Product / ServiceALPHA
CategoryA03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
EntrantHAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Entrant Company HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Advertising Agency HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production Company THE SWEET SHOP Auckland, NEW ZEALAND

Brief Explanation

The mirrorless range of cameras by Sony is a huge step forward in photography, resulting in smaller, lighter and faster cameras within the Alpha range. This commercial announces this removal of the mirror in spectacular fashion, ushering in a new era in photography.

Credits

Name Company Position
Tim Green Havas Worldwide Executive Creative Director
Seamus Higgins Havas Worldwide Creative Director
Stuart Turner Havas Worldwide Creative Director
Brent Kerby Havas Worldwide Group Account Director
Steve Osaer Havas Worldwide Senior Account Director
Lawrence Pretty Havas Worldwide Account Manager
Darren Cole Havas Worldwide Head of Design
Warrick Nicholson Havas Worldwide Creative Services
Chris Hulsman Havas Worldwide Creative Services
Monique Pardavi Havas Worldwide Head of Broadcast
Noah Marshall The Sweet Shop Director
Tony Whyman The Sweet Shop Producer
Edward Pontifex The Sweet Shop Executive Producer
Wilf Sweetland The Sweet Shop Managing Director
Jamie Ramsey The Sweet Shop Director Of Photography
Max Poolman The Sweet Shop Special Effects
Tim Mauger The Butchery Editor
Beryl Beryl Post Production
Elliott Wheeler Turning Studios Composer
Abby Sie Song Zu Sound genius