Product / ServiceCREATE YOUR TASTE
CategoryA08. Retail stores, restaurants & fast food outlets
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA
Production Company EXIT FILMS Sydney, AUSTRALIA
Production Company 2 HECKLER Sydney, AUSTRALIA
Production Company 3 NYLON STUDIOS Sydney, AUSTRALIA

Brief Explanation

The commercial opens on a young man (Martin) sitting with a friend at gourmet restaurant - all shot in slow motion. We then cut between Martin and an approaching waitress. All the while, the voice over talks about the fact that martin is more of the “not so fast food” type, and prefers gourmet restaurants where his meal is delivered to his table. So naturally he would never see himself in a McDonald’s restaurant. At this point we see the waitress arrive at Martin’s table and we finally get to see a delicious-looking gourmet burger which is placed in front of him. As Martin picks up the burger and looks at in wonder, he catches a glimpse of his reflection in the restaurant window. He turns to look at it and gives a small smirk. The camera then pulls out revealing that Martin is sitting in a McDonald’s restaurant, the last place he’d ever thought he’d see himself eating. The voice over says, “There’s one more thing he never dreamt he’d see at mcDonald’s. Himself. Introducing Create Your Taste. How very Un McDonald’s."


Name Company Position
Toby Talbot DDB Sydney Chief Creative Officer
Cam Hoelter DDB Sydney Deputy Executive Creative Director
Steve Jackson DDB Sydney Creative Director
Pete Galmes DDB Sydney Creative Director
Shaun O'Connor DDB Sydney Creative Technology Director
Jade Manning DDB Sydney Senior Creative Team
Vince Osmond DDB Sydney Senior Creative Team
Sarah Hetherington DDB Sydney Executive Producer
Domenic Bartolo DDB Sydney Design Director
Claire Seffrin DDB Sydney Senior Producer
Nicole Taylor DDB Sydney Managing Director
Lisa Hauptmann DDB Sydney Group Business Director
Lisa Little DDB Sydney Business Director
Chris Sinclair DDB Sydney Senior Buisness Manager
Fran Clayton DDB Sydney Head of Planning
Anna Bollinger DDB Sydney Planning Director
Stephen Carroll Exit Films Director
Tobias Webster Exit Films Producer
Dan Lee The Butchery Editor