Title | HELLO HAROLD |
Brand | MCDONALD'S |
Product / Service | CREATE YOUR TASTE |
Category | A08. Retail stores, restaurants & fast food outlets |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company | DDB Sydney, AUSTRALIA |
Advertising Agency | DDB Sydney, AUSTRALIA |
Media Agency | OMD SYDNEY, AUSTRALIA |
Production Company | EXIT FILMS Sydney, AUSTRALIA |
Production Company 2 | HECKLER Sydney, AUSTRALIA |
Production Company 3 | NYLON STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Toby Talbot | DDB Sydney | Chief Creative Officer |
Cam Hoelter | DDB Sydney | Deputy Executive Creative Director |
Steve Jackson | DDB Sydney | Creative Director |
Pete Galmes | DDB Sydney | Creative Director |
Shaun O'Connor | DDB Sydney | Creative Technology Director |
Jade Manning | DDB Sydney | Senior Creative Team |
Vince Osmond | DDB Sydney | Senior Creative Team |
Sarah Hetherington | DDB Sydney | Executive Producer |
Domenic Bartolo | DDB Sydney | Design Director |
Claire Seffrin | DDB Sydney | Senior Producer |
Nicole Taylor | DDB Sydney | Managing Director |
Lisa Hauptmann | DDB Sydney | Group Business Director |
Lisa Little | DDB Sydney | Business Director |
Chris Sinclair | DDB Sydney | Senior Buisness Manager |
Fran Clayton | DDB Sydney | Head of Planning |
Anna Bollinger | DDB Sydney | Planning Director |
Stephen Carroll | Exit Films | Director |
Tobias Webster | Exit Films | Producer |
Dan Lee | The Butchery | Editor |
The commercial opens on a tight shot of a man (Harold) in a gourmet restaurant – all shot in slow motion. He is holding a delicious-looking gourmet burger in front of his face before he takes a bite. Some sauce drips from the burger and lands on his shirt, but rather than waste it, he licks it directly off his shirt. We can tell that he is loving every delicious bite. All the while, the voice over talks about the fact that Harold is a foodie, and that he likes to design his own gourmet burgers – which is why he hasn’t been in a McDonald’s for many years. At this point the camera has pulled out wide enough to reveal that Harold is actually in a McDonald’s restaurant, and not some gourmet burger joint. The voice over says “Hello Harold. Introducing Create Your Taste. How very Un McDonald’s.”