Title | BORN CURIOUS |
Brand | SKODA |
Product / Service | SCOUT |
Category | A07. Cars & Automotive Services |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company | DDB Sydney, AUSTRALIA |
Advertising Agency | DDB Sydney, AUSTRALIA |
Production Company | ROBBER'S DOG Sydney, AUSTRALIA |
Production Company 2 | THE BUTCHERY Melbourne, AUSTRALIA |
Production Company 3 | ALT.VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Toby Talbot | DDB Sydney | Chief Creative Officer |
Simon Veksner | DDB Sydney | Creative Partner |
Noah Regan | DDB Sydney | Creative Partner |
Kevin Masters | DDB Sydney | Senior Writer |
Claire Seffrin | DDB Sydney | Senior Producer |
Amanda Wheeler | DDB Sydney | Managing Partner |
Miguel Garcia | DDB Sydney | Senior Business Director |
Ben Quinn | Robber's Dog | Director |
Mark Foster | Robber's Dog | Executive Producer |
Jack Hutchings | The Butchery | Editor |
Michael Imer | Skoda | Director |
Andrew Younis | Skoda | Retail & Digital Manager |
Skoda is not a well-known brand in Australia. Only people who really do their research, discover it. The open-minded, if you like. The curious. And for our first assignment for Skoda we were tasked with launching their new Scout 4x4, whose off-road capability - which can enable people to go to new places and try new things – makes it the perfect car for curious people. Hence our strategy: “For the curious.” The tone we were looking for was a sophisticated European quirkiness, which is in keeping with the brand personality. In terms of a character to focus on, and deliver a quirky and engaging expression of curiosity, we alighted on the idea of using a truffle pig. After all, it’s well-known that this fellow displays a natural curiosity, which enables him to discover something rare and valuable… the same kind of curiosity that could lead people to discover the Skoda Scout.