Title | WAKUDOKI 'JUNGLE' |
Brand | TOYOTA MOTOR ASIA PACIFIC |
Product / Service | TOYOTA MOTOR ASIA PACIFIC |
Category | B02. Viral Film |
Entrant | DENTSU SINGAPORE, SINGAPORE |
Entrant Company | DENTSU SINGAPORE, SINGAPORE |
Advertising Agency | DENTSU SINGAPORE, SINGAPORE |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Production Company | TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ted Lim | Dentsu Aegis Network | Chief Creative Officer |
Heok Seong Ng | Dentsu Singapore | Executive Creative Director |
Norifumi Adachi | Denstu Inc. | Executive Creative Director |
Fredrick Englund | Dentsu Asia | Digital Creative Director |
Sean Mathews | Dentsu Singapore | Planning Director |
Iwata Masaki | Dentsu Singapore | Digital Director |
Taira Kimura | Dentsu Singapore | Account Director |
Hiroshi Sato | Dentsu Singapore | Media Director |
Yoichiro Abe | Dentsu Inc. | Creative Director |
Yoichiro Abe | Dentsu Inc. | Copywriter |
Yusuke Koyanagi | Dentsu Inc. | Art Director |
Yoshinari Kamiya | Kamiya Jimusho | Film Director |
Tsuyoshi Kanekiyo | Dentsu Inc | Agency Producer |
Atsushi Kajiya | TYO Inc. | Production Producer |
Takashi Yamaguchi | Dentsu Inc. | Account Executive |
Asako Yamamoto | Dentsu Inc. | Account Executive |
Shinpei Okamoto | Dentsu Singapore | Senior Account Manager |
Yuko Watanabe | Dentsu Singapore | Senior Account Manager |
Chuya Aoki | Dentsu Singapore | Strategic Planner |
Hiromitsu Kaibuki | Dentsu Singapore | Digital Media Manager |
To connect with a younger target audience, we created a unique Wakudoki video that comprised a signature dance step and a fun, exciting and memorable tune along with irreverent humour, quality production value, as the recipe for engagement. We invited our audience to do the Wakudoki dance with us, and participate in a dance contest that gave them the chance to Wakudoki their way to Tokyo.