WAKUDOKI 'JUNGLE'

TitleWAKUDOKI 'JUNGLE'
ClientTOYOTA MOTOR ASIA PACIFIC
Product / ServiceTOYOTA MOTOR ASIA PACIFIC
CategoryB02. Viral Film
EntrantDENTSU SINGAPORE, SINGAPORE
Entrant Company DENTSU SINGAPORE, SINGAPORE
Advertising Agency DENTSU SINGAPORE, SINGAPORE
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company TYO Tokyo, JAPAN

Brief Explanation

To connect with a younger target audience, we created a unique Wakudoki video that comprised a signature dance step and a fun, exciting and memorable tune along with irreverent humour, quality production value, as the recipe for engagement. We invited our audience to do the Wakudoki dance with us, and participate in a dance contest that gave them the chance to Wakudoki their way to Tokyo.

Credits

Name Company Position
Ted Lim Dentsu Aegis Network Chief Creative Officer
Heok Seong Ng Dentsu Singapore Executive Creative Director
Norifumi Adachi Denstu Inc. Executive Creative Director
Fredrick Englund Dentsu Asia Digital Creative Director
Sean Mathews Dentsu Singapore Planning Director
Iwata Masaki Dentsu Singapore Digital Director
Taira Kimura Dentsu Singapore Account Director
Hiroshi Sato Dentsu Singapore Media Director
Yoichiro Abe Dentsu Inc. Creative Director
Yoichiro Abe Dentsu Inc. Copywriter
Yusuke Koyanagi Dentsu Inc. Art Director
Yoshinari Kamiya Kamiya Jimusho Film Director
Tsuyoshi Kanekiyo Dentsu Inc Agency Producer
Atsushi Kajiya TYO Inc. Production Producer
Takashi Yamaguchi Dentsu Inc. Account Executive
Asako Yamamoto Dentsu Inc. Account Executive
Shinpei Okamoto Dentsu Singapore Senior Account Manager
Yuko Watanabe Dentsu Singapore Senior Account Manager
Chuya Aoki Dentsu Singapore Strategic Planner
Hiromitsu Kaibuki Dentsu Singapore Digital Media Manager
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