TAXI

Short List
TitleTAXI
ClientEK-CHAI DISTRIBUTION SYSTEM CO., LTD.
Product/ServiceTESCO LOTUS
CategoryA14. Corporate Image & Communication
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Media Agency MINTERACTION Bangkok, THAILAND
Production Company HUB HO HIN BANGKOK Bangkok, THAILAND

Brief Explanation

The video illustrates the life of a parent willing to do anything for the well-being of their child. A life on the road as a taxi driver, with no knowledge of what the future holds. The driver must overcome and endure the hardships faced during work to survive and provide day-to-day. Occasionally encountering troublesome passengers that the driver must endure in order to save every cent towards the future of their child. The movie plot twists at the end revealing that the taxi driver is in fact, a woman, conveying the message that women can achieve just as much as men can, sometimes even at a greater price, having to cut her hair, stop the use of make-up, to do the things that strong women do.

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Executive Creative Director
Ariyawat Juntaratip The Leo Burnett Group Thailand Creative Director
Sarut Yungcharoen The Leo Burnett Group Thailand Art Director
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Art Director
Ariyawat Juntaratip The Leo Burnett Group Thailand Art Director
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Pathida Akkarajindanon The Leo Burnett Group Thailand Copywriter
Vorrawan Silapusit The Leo Burnett Group Thailand Account Management Director
Vorakamol Arayatrakullikit The Leo Burnett Group Thailand Account Manager
Tisirind Rochanapruk The Leo Burnett Group Thailand Account Executive
Rungrudee Chinpratan The Leo Burnett Group Thailand Agency Producer
Thanakorn Leeramass The Leo Burnett Group Thailand Editor
Woottidanai Intarakaset Hub Ho Hin Bangkok Director
Prakasit Patrathiranond Hub Ho Hin Bangkok Producer
Penkhae Jiaranai Hub Ho Hin Bangkok Editor
Amornbhong Methakhunvudh Music Producer
Patthamon Pongchaiprasert Composer
Preeda Kanbutr Sound Engineer
Nakorn Kositpaisarn Sound Engineer
Kanin Upanun Assistant Sound Engineer
Patcharee Sakunruangwat Post Producer