Title	TAXI
Client	EK-CHAI DISTRIBUTION SYSTEM CO., LTD.
Product / Service	TESCO LOTUS
Category	A14. Corporate Image & Communication
Entrant	THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company	THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency	THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Media Agency	MINTERACTION Bangkok, THAILAND
Production Company	HUB HO HIN BANGKOK Bangkok, THAILAND

Credits

Name	Company	Position
Sompat Trisadikun	The Leo Burnett Group Thailand	Chief Creative Officer
Keeratie Chaimoungkalo	The Leo Burnett Group Thailand	Executive Creative Director
Ariyawat Juntaratip	The Leo Burnett Group Thailand	Creative Director
Sarut Yungcharoen	The Leo Burnett Group Thailand	Art Director
Keeratie Chaimoungkalo	The Leo Burnett Group Thailand	Art Director
Ariyawat Juntaratip	The Leo Burnett Group Thailand	Art Director
Sompat Trisadikun	The Leo Burnett Group Thailand	Art Director
Pathida Akkarajindanon	The Leo Burnett Group Thailand	Copywriter
Vorrawan Silapusit	The Leo Burnett Group Thailand	Account Management Director
Vorakamol Arayatrakullikit	The Leo Burnett Group Thailand	Account Manager
Tisirind Rochanapruk	The Leo Burnett Group Thailand	Account Executive
Rungrudee Chinpratan	The Leo Burnett Group Thailand	Agency Producer
Thanakorn Leeramass	The Leo Burnett Group Thailand	Editor
Woottidanai Intarakaset	Hub Ho Hin Bangkok	Director
Prakasit Patrathiranond	Hub Ho Hin Bangkok	Producer
Penkhae Jiaranai	Hub Ho Hin Bangkok	Editor
Amornbhong Methakhunvudh		Music Producer
Patthamon Pongchaiprasert		Composer
Preeda Kanbutr		Sound Engineer
Nakorn Kositpaisarn		Sound Engineer
Kanin Upanun		Assistant Sound Engineer
Patcharee Sakunruangwat		Post Producer

Brief Explanation

The video illustrates the life of a parent willing to do anything for the well-being of their child. A life on the road as a taxi driver, with no knowledge of what the future holds. The driver must overcome and endure the hardships faced during work to survive and provide day-to-day. Occasionally encountering troublesome passengers that the driver must endure in order to save every cent towards the future of their child. The movie plot twists at the end revealing that the taxi driver is in fact, a woman, conveying the message that women can achieve just as much as men can, sometimes even at a greater price, having to cut her hair, stop the use of make-up, to do the things that strong women do.