NOTHING TO SEE

Short List
TitleNOTHING TO SEE
ClientCHENNAI LIVER FOUNDATION
Product/ServiceORGAN DONATION
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantHOGARTH & OGILVY Bangalore, INDIA
Entrant Company HOGARTH & OGILVY Bangalore, INDIA
Advertising Agency HOGARTH & OGILVY Bangalore, INDIA
Production Company BWP TOTEM PRODUCTIONS Mumbai, INDIA

Brief Explanation

The commercial was designed to create awareness about a cause the Indian Public has been turning a blind eye to. Eye donation. We wanted to remind people that when they die and are in a coffin, there’s nothing to see. So we made a commercial that was completely black throughout. To add to the drama, the background had the ambient sound of a funeral. It was a fresh and engaging way of communicating our message. What better way to talk about eye donation than with a commercial no one could see.

Credits

Name Company Position
Steven Hough H&O Executive Creative Director
Kiran Ramamurthy H&O Senior Vice President - Account Management
Ajith Emmanuel H&O Copywriter
Sujth Bose A G H&O Art Director
Siddhartha Ramakrishna H&O Account Supervisor
Unnikrishnan R H&O Creative Controller
Sarvesh Shingre BWP Totem Assistant Producer
Melvin Saldanha BWP Totem Sound Engineer
Janani Ravichandran BWP Totem Producer
Raja Krishna Menon BWP Totem Producer