Brief Explanation

A business owner is locking up his store, done for the day. As he walks down the street, he noticed pale-faced hooded figure smiling at him, but he brushes it off. He passes by a café and sees the same hooded figure sitting beside a man using a laptop. Panicking, he runs but still encounters the same hooded figure along the way. We then see him reach his home where he screams in terror when he sees the hooded figure with his family. We then reveal that the hooded figure is the logo of his competition and he is everywhere wherever there is a Internet-capable device. A phrase sums up the idea and then we see our business owner creating his own website so he can be everywhere too.