IN THE RED

TitleIN THE RED
ClientPLDT SME NATION
Product / ServiceCLOUD SOLUTIONS
CategoryA12. Business Products & Services
EntrantDDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES
Entrant Company DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES
Advertising Agency DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES
Production Company ABRACADABRA Makati City, THE PHILIPPINES

Brief Explanation

A man enters a dusty and dimly lit storeroom as a storm rages outside. The room is filled with curios and arcane objects, giving it a foreboding and scary atmosphere. He finds a single old, dusty red book on the desk. His fingers shake as he opens it, and soon begins yelling in terror. It is then revealed he is looking at something truly scary - a ledger containing the plummeting financials of his business, his losses tallying more than capital. At the end, we see a cautionary phrase “watch your bottomline while you watch this” and a push for PLDT SME Nation’s Cloud Accounting software.

Credits

Name Company Position
Merlee Jayme DDB DM9JaymeSyfu/Digit Chief Creative Officer
Jerry Hizon DDB DM9JaymeSyfu/Digit Executive Creative Director
Jerry Hizon DDB DM9JaymeSyfu/Digit Copywriter
Reuben Francis Vidanes DDB DM9JaymeSyfu/Digit Art Director
Dee Taar DDB Dm9jaymesyfu/Digit Art Director
Gian Nealega DDB Dm9jaymesyfu/Digit Copywriter
Ronald Barreiro DDB Dm9jaymesyfu/Digit General Manager
Josephine Neric-Tumusok DDB DM9JaymeSyfu/Digit Account Director
Dominique Tiu DDB DM9JaymeSyfu/Digit Account Manager
Tanya Blay freelance Producer
Jessel Monteverde Abracadabra Director
Tats Paman Sound Design Sound Engineer