15/30 DAYS LATER
| Title | 15/30 DAYS LATER |
| Brand | PLDT SME NATION |
| Product / Service | CLOUD SOLUTIONS |
| Category | A12. Business Products & Services |
| Entrant | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
| Entrant Company | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
| Advertising Agency | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
| Production Company | ABRACADABRA Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Merlee Jayme | DDB DM9JaymeSyfu/Digit | Chief Creative Officer |
| Jerry Hizon | DDB DM9JaymeSyfu/Digit | Executive Creative Director |
| Jerry Hizon | DDB DM9JaymeSyfu/Digit | Copywriter |
| Reuben Francis Vidanes | DDB DM9JaymeSyfu/Digit | Art Director |
| Dee Taar | DDB Dm9jaymesyfu/Digit | Art Director |
| Gian Nealega | DDB Dm9jaymesyfu/Digit | Copywriter |
| Ronald Barreiro | DDB Dm9jaymesyfu/Digit | General Manager |
| Josephine Neric-Tumusok | DDB DM9JaymeSyfu/Digit | Account Director |
| Dominique Tiu | DDB DM9JaymeSyfu/Digit | Account Manager |
| Tanya Blay | Freelance | Producer |
| Jessel Monteverde | Abracadabra | Director |
| Tats Paman | Sound Design | Sound Engineer |
Brief Explanation
In a dim parking lot, a businessman flees in panic as he is chased by what appears to be a zombie horde. We see him trying to evade them until he gets boxed in. It turns out, the horde chasing him are not zombies, but his overworked employees who have yet to receive their salary. At the end, a phrase (“watch your payroll as you watch this”) connecting the situation to the product benefit appears.