KBC - KOHIMA

TitleKBC - KOHIMA
BrandSONY ENTERTAINMENT TELEVISION
Product / ServiceGENERAL ENTERTAINMENT
CategoryA10. Publications & Media
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company LEO BURNETT INDIA Mumbai, INDIA
Advertising Agency LEO BURNETT INDIA Mumbai, INDIA
Media Agency OMD INDIA Mumbai, INDIA
Production Company OPTICUS Mumbai, INDIA

Credits

Name Company Position
Raj Deepak Das Leo Burnett India Chief Creative Officer
Vikram Pandey Leo Burnett India Executive Creative Director
Anup Vishwanathan Leo Burnett India Vice President
Neeraj Singh Leo Burnett India Creative Director
Anupriya Shetty Leo Burnett India Brand Partner
Pranjal Choudhary Leo Burnett India Copywriter

Brief Explanation

The film is created in light of the brutal discrimination against people from Northeast and touches upon their lives and the need for the rest of the country to embrace them as our own. The campaign throws light on the issue and calls for action to eradicate this discrimination.