Title | KBC - KOHIMA |
Brand | SONY ENTERTAINMENT TELEVISION |
Product / Service | GENERAL ENTERTAINMENT |
Category | A10. Publications & Media |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company | LEO BURNETT INDIA Mumbai, INDIA |
Advertising Agency | LEO BURNETT INDIA Mumbai, INDIA |
Media Agency | OMD INDIA Mumbai, INDIA |
Production Company | OPTICUS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Raj Deepak Das | Leo Burnett India | Chief Creative Officer |
Vikram Pandey | Leo Burnett India | Executive Creative Director |
Anup Vishwanathan | Leo Burnett India | Vice President |
Neeraj Singh | Leo Burnett India | Creative Director |
Anupriya Shetty | Leo Burnett India | Brand Partner |
Pranjal Choudhary | Leo Burnett India | Copywriter |
The film is created in light of the brutal discrimination against people from Northeast and touches upon their lives and the need for the rest of the country to embrace them as our own. The campaign throws light on the issue and calls for action to eradicate this discrimination.