SNORKELING

TitleSNORKELING
ClientAIRASIA
Product / ServiceAIRBNB
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantSAATCHI & SAATCHI INDONESIA Jakarta, INDONESIA
Entrant Company SAATCHI & SAATCHI INDONESIA Jakarta, INDONESIA
Advertising Agency SAATCHI & SAATCHI INDONESIA Jakarta, INDONESIA
Media Agency MINDSHARE Jakarta, INDONESIA
Production Company FAT BELLY PICTURES Jakarta, INDONESIA

Brief Explanation

Social media is starting to cause stress amongst its users. They’re posting things to make themselves look amazing even if they're not. We thought we would tap into this cultural phenomenon in a funny way to give more purpose to AirAsia's 'Now everyone can fly’.

Credits

Name Company Position
Alex Tagaroulias Saatchi & Saatchi Indonesia Executive Creative Director
Eddu Enoary Eigven Saatchi & Saatchi Indonesia Senior Art Director
Andra Miyanka Saatchi & Saatchi Indonesia Art Director
Fiully Santini Saatchi & Saatchi Indonesia Agency Producer
Marissa Thalib Saatchi & Saatchi Indonesia Account Director
Bevan Cullinan Fat Belly pictures Director