BEAR

TitleBEAR
ClientWRIGLEY
Product / ServiceDOUBLEMINT CHEWING GUM
CategoryA01. Food
EntrantBBDO ASIA Guangzhou, CHINA
Entrant Company BBDO ASIA Guangzhou, CHINA
Advertising Agency BBDO ASIA Guangzhou, CHINA
Production Company P.I.G. CHINA Shanghai, CHINA

Brief Explanation

"Bear" is a story we're all familiar with - a guy sees a cute girl, and needs a little help from his friend before he can work up the courage to say hi to her. To make sure the familiar story is told memorably, however, we've put the guy and girl in a zoo, and we've made the guy's friend a bear in the zoo. The bear sees the guy's hesitation to say hi to the girl, so he takes things into his own hands. Well, paws... The bear breaks out of his cage, chases the guy down, and gives him a pack of Doublemint gum to share. Thanks to Doublemint's ability to freshen breath, it's the perfect encouragement for the guy to start a connection.

Credits

Name Company Position
Kevin Lynch BBDO China Executive Creative Director
Helen Sze BBDO China Creative Partner
Dominique Wong BBDO China Associate Creative Director
Eric Zhou BBDO China General Manager
Miko Kong BBDO China Account Manager
Immanuel Zhang BBDO China Account Executive
Owen Smith BBDO China Head Of Planning
Jennifer Chin BBDO China Regional Director
Kenny Au-Ieong BBDO China Strategic Planner