Short List
Product / ServiceINSURANCE
CategoryA11. Financial Products & Services
Entrant303LOWE Sydney, AUSTRALIA
Entrant Company 303LOWE Sydney, AUSTRALIA
Advertising Agency 303LOWE Sydney, AUSTRALIA
Production Company GOODOIL FILMS Sydney, AUSTRALIA

Brief Explanation

This commercial introduces Captain Risky, a stuntman who eats risk for breakfast. When we first meet him he’s preparing for the biggest stunt of his life – a jump off an enormous ramp. We cut back in time to see some of his earlier stunts – like diving off a high board into a paddling pool, jet-pack flying and doing one-handed chin ups from a helicopter. All of them go badly wrong. We end on his grand finale – a rocket-powered car jump off a ski ramp. The rocket detaches from the car. Uh oh.... WE DON’T INSURE CAPTAIN RISKY, TO KEEP PRICES LOW. BUDGET DIRECT.


Name Company Position
Richard Morgan 303Lowe Executive Creative Director
Sean Larkin 303Lowe Copywriter
Adam Whitehead 303Lowe Art Director
Tony Dunseath 303Lowe Head of Business Management
Amanda Cain 303Lowe Agency Producer
Sean Ascroft 303Lowe Agency Producer
Jonathan Kerr Budget Direct Director of Marketing and Digital
Paul Duggan Budget Direct General Manager New Customer Acquisition
Jenni Osborne Budget Direct Campaign Manager
Hamish Rothwell GoodOil Director
Sam Long GoodOil Producer
Crighton Bone GoodOil DOP Lighting Cameraman
Mark Burnett The Editors Editor