Title | EMPLOYEE |
Brand | CHANGYOU ONLINE GAME DEVELOPER |
Product / Service | CHANGYOU ONLINE GAME DEVELOPER |
Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
1 of 2 Campaign | |
Entrant | SAATCHI & SAATCHI HONG KONG, HONG KONG |
Entrant Company | SAATCHI & SAATCHI HONG KONG, HONG KONG |
Advertising Agency | SAATCHI & SAATCHI HONG KONG, HONG KONG |
Advertising Agency 2 | DEL CAMPO SAATCHI & SAATCHI MADRID, SPAIN |
Media Agency | ZENITH MEDIA Shanghai, CHINA |
Production Company | PRIMO Buenos Aires, ARGENTINA |
Name | Company | Position |
---|---|---|
Maxi Itzkoff | Saatchi & Saatchi Europe | Chief Creative Officer |
Mariano Serkin | Saatchi & Saatchi Europe | Chief Creative Officer |
Carol Lam | Saatchi & Saatchi South China | Chief Creative Officer |
Fan Ng | Saatchi & Saatchi North China | Chief Creative Officer |
Ariel Serkin | Del Campo Saatchi & Saatchi | Executive Creative Director |
Juampi Lufrano | Del Campo Saatchi & Saatchi | Executive Creative Director |
Felipe Calvino | Del Campo Saatchi & Saatchi | Agency Producer |
Ran Yin | Saatchi & Saatchi Shanghai | Head Of TV |
Irene Shum | Saatchi & Saatchi Shanghai | Managing Director |
Rebecca Liu | Saatchi & Saatchi Greater China | Director of Communications |
Nico Perez Veiga | Primo Bueno Aires | Film Director |
Momo Hou | Saatchi & Saatchi Shanghai | Creative Director |
Guojing Yang | Saatchi & Saatchi Shanghai | Creative Director |
Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou.