EMPLOYEE

Gold Spike Campaign
TitleEMPLOYEE
ClientCHANGYOU ONLINE GAME DEVELOPER
Product / ServiceCHANGYOU ONLINE GAME DEVELOPER
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
1 of 2 Campaign
EntrantSAATCHI & SAATCHI HONG KONG, HONG KONG
Entrant Company SAATCHI & SAATCHI HONG KONG, HONG KONG
Advertising Agency SAATCHI & SAATCHI HONG KONG, HONG KONG
Advertising Agency 2 DEL CAMPO SAATCHI & SAATCHI MADRID, SPAIN
Media Agency ZENITH MEDIA Shanghai, CHINA
Production Company PRIMO Buenos Aires, ARGENTINA

Brief Explanation

Developed around the idea that ‘Playing can’t be bad, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. In this film titled ‘Employee’, a staff member resorts to playing games on his mobile device at work because he feels disrespected by his boss. The film includes subtle insertions of the three new games launched by Changyou.

Credits

Name Company Position
Maxi Itzkoff Saatchi & Saatchi Europe Chief Creative Officer
Mariano Serkin Saatchi & Saatchi Europe Chief Creative Officer
Carol Lam Saatchi & Saatchi South China Chief Creative Officer
Fan Ng Saatchi & Saatchi North China Chief Creative Officer
Ariel Serkin Del Campo Saatchi & Saatchi Executive Creative Director
Juampi Lufrano Del Campo Saatchi & Saatchi Executive Creative Director
Felipe Calvino Del Campo Saatchi & Saatchi Agency Producer
Ran Yin Saatchi & Saatchi Shanghai Head Of TV
Irene Shum Saatchi & Saatchi Shanghai Managing Director
Rebecca Liu Saatchi & Saatchi Greater China Director of Communications
Nico Perez Veiga Primo Bueno Aires Film Director
Momo Hou Saatchi & Saatchi Shanghai Creative Director
Guojing Yang Saatchi & Saatchi Shanghai Creative Director