THE WHITSUNDAYS - EVERY SHADE OF PERFECT

TitleTHE WHITSUNDAYS - EVERY SHADE OF PERFECT
ClientTOURISM & EVENTS QUEENSLAND
Product / ServiceTOURISM
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantTHE HALLWAY Sydney, AUSTRALIA
Entrant Company THE HALLWAY Sydney, AUSTRALIA
Advertising Agency THE HALLWAY Sydney, AUSTRALIA
Media Agency DENTSU MITCHELL Brisbane, AUSTRALIA
Production Company UNCANNY VALLEY Sydney, AUSTRALIA

Brief Explanation

“Every Shade of Perfect” is a world first: a 30 second TV commercial for Australia’s Whitsunday islands shot with an ordinary smartphone and post produced without any visual effects: no sky replacements, no retouching, no colour-grading, absolutely no filter. The ad therefore provides undeniable visual proof of the genuine beauty of the Whitsundays.

Credits

Name Company Position
Simon Lee The Hallway Executive Creative Director/Director
Steven Hey The Hallway Copywriter
Dylan Soopramania The Hallway Art Director
Emma Digiacomo The Hallway Group Account Director
Annabelle Pocock The Hallway Account Director
Tanya Andrews The Hallway Producer
Bruce Allan Bruce Allan Director Of Photography
Adrian Barac Montage Productions Editor
Sophie Price The Hallway Head Of Planning