WHO RUINED JENNY'S WEDDING?

TitleWHO RUINED JENNY'S WEDDING?
ClientLG ELECTRONICS
Product / ServiceOLED TV, G3
CategoryB03. Branded Content & Entertainment Film
EntrantHS AD Seoul, SOUTH KOREA
Entrant Company HS AD Seoul, SOUTH KOREA
Advertising Agency HS AD Seoul, SOUTH KOREA
Production Company POHKARA CREATIVEWORKS Seoul, SOUTH KOREA

Brief Explanation

The Objective - To increase awareness and interest in LG Brand & LG’s Products (OLED TV/G3) with the superior picture quality by communicating the emotional bonding story conveying the image of “LG=Perfect Picture” to target consumers Key considerations - Allowing users to experience features of LG products in a natural way - Inducing organic share by providing the story stimulating viewers’ curiosity and engage-able contents

Credits

Name Company Position
Bo. Hwang Hs Ad Chief Creative Officer
Jeong-han. Park HS Ad Creative Director
Hyo-ryong. Lee HS Ad Art Director
Say-hwan. Kim HS Ad Account Executive
Soo-jin. Kim HS Ad Copywriter
Jee-young. You HS Ad Copywriter
Redd. Choi HS Ad Account Director
Cheon-il. Jeon HS Ad Account Manager
Links
Entry URL