Title | WHO RUINED JENNY'S WEDDING? |
Brand | LG ELECTRONICS |
Product / Service | OLED TV, G3 |
Category | B03. Branded Content & Entertainment Film |
Entrant | HS AD Seoul, SOUTH KOREA |
Entrant Company | HS AD Seoul, SOUTH KOREA |
Advertising Agency | HS AD Seoul, SOUTH KOREA |
Production Company | POHKARA CREATIVEWORKS Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Bo. Hwang | Hs Ad | Chief Creative Officer |
Jeong-han. Park | HS Ad | Creative Director |
Hyo-ryong. Lee | HS Ad | Art Director |
Say-hwan. Kim | HS Ad | Account Executive |
Soo-jin. Kim | HS Ad | Copywriter |
Jee-young. You | HS Ad | Copywriter |
Redd. Choi | HS Ad | Account Director |
Cheon-il. Jeon | HS Ad | Account Manager |
The Objective - To increase awareness and interest in LG Brand & LG’s Products (OLED TV/G3) with the superior picture quality by communicating the emotional bonding story conveying the image of “LG=Perfect Picture” to target consumers Key considerations - Allowing users to experience features of LG products in a natural way - Inducing organic share by providing the story stimulating viewers’ curiosity and engage-able contents