MATRIX

Short List
TitleMATRIX
ClientAHM
Product/ServiceHEALTH INSURANCE
CategoryA11. Financial Products & Services
EntrantDDB GROUP MELBOURNE , AUSTRALIA
Entrant Company DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency DDB GROUP MELBOURNE, AUSTRALIA
Production Company SCOUNDREL Moore Park, AUSTRALIA

Brief Explanation

In this ad a young man walks in on his girlfriend wearing a virtual reality mask and opening an invisible filing cabinet. Turns out she’s “inside the health insurance matrix”, trying to track down the best health insurance deal. It looks pretty complicated, and results in some smashed mid-century furniture. In all honesty it would be easier to go direct to AHM.

Credits

Name Company Position
Darren Spiller DDB Group Melbourne Chief Creative Officer
Simon Bagnasco DDB Group Melbourne Executive Creative Director
Robbie Brammall DDB Group Melbourne Creative Director
Robbue Brammall & Simon Bagnasco DDB Group Melbourne Copywriters
Chris Andrews DDB Group Melbourne Art Director
Simon Thomas DDB Group Melbourne Head of on Onscreen
Ian Forth DDB Group Melbourne Executive Planning Director
Sarah Bailey DDB Group Melbourne Group Business Director
Luke Osbourne DDB Group Melbourne Business Director
Sophie Dimopoulos DDB Group Melbourne Business Manager
Tim Bullock Scoundrel Director
Adrian Shapiro Scoundrel Executive Producer
Daniel Ardilley Scoundrel DOP
Nick Hamon i4Casting Casting
Adam Wills Freelance Post - Editor
Edel Rafferty Method Studios Grade
Jamie Scott Method Studios Online
Colin Simkins Gusto Music Sound Design/Arrangement
Brigid Giles-Webb Gusto Music Sound Producer