Title | THE MOST BORING AD |
Brand | RECKITT BENCKISER |
Product / Service | DUREX |
Category | B01. Internet Film |
Entrant | S-LAB Beijing, CHINA |
Entrant Company | S-LAB Beijing, CHINA |
Advertising Agency | S-LAB Beijing, CHINA |
Name | Company | Position |
---|---|---|
Jin Pengyuan | S-LAB | CKO |
Tang Xiao’ao | S-LAB | Chief Creative Officer |
Hu Chen | S-LAB | Account Director |
Liu Jiamin | S-LAB | Art Director |
Liu Yue | S-LAB | Account Manager |
Ma Jinling | S-LAB | Graphic Designer |
Hu Xinshu | S-LAB | Copywriter |
Zhang Xuelai | S-LAB | Planning Director |
It is a three hour single shot video of a typical young couple doing literally nothing – except wait for the release of the new top of the range condom – the Durex AiR