THE MOST BORING AD

TitleTHE MOST BORING AD
ClientRECKITT BENCKISER
Product / ServiceDUREX
CategoryB01. Internet Film
EntrantS-LAB Beijing, CHINA
Entrant Company S-LAB Beijing, CHINA
Advertising Agency S-LAB Beijing, CHINA

Brief Explanation

It is a three hour single shot video of a typical young couple doing literally nothing – except wait for the release of the new top of the range condom – the Durex AiR

Credits

Name Company Position
Jin Pengyuan S-LAB CKO
Tang Xiao’ao S-LAB Chief Creative Officer
Hu Chen S-LAB Account Director
Liu Jiamin S-LAB Art Director
Liu Yue S-LAB Account Manager
Ma Jinling S-LAB Graphic Designer
Hu Xinshu S-LAB Copywriter
Zhang Xuelai S-LAB Planning Director
Links
Entry URL