STAY HOT. DELICIOUS

TitleSTAY HOT. DELICIOUS
ClientNISSIN FOODS HOLDINGS CO.
Product / ServiceCUP NOODLES
CategoryA01. Food
EntrantSODA! COMMUNICATIONS Tokyo, JAPAN
Entrant Company SODA! COMMUNICATIONS Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company SODA! COMMUNICATIONS Tokyo, JAPAN

Brief Explanation

The copy for this year’s Nissin Cup Noodles campaigns is ‘STAY HOT. So good, be free!’, which gives the message ‘Don’t hesitate. Follow your passion, and you can do whatever you like. Staying cool is not good enough.’ The theme of this commercial is ‘Gourmet Reaction’. Our hero’s reactions after tasting Cup Noodles are expressed in different, completely absurd, ways.

Credits

Name Company Position
Ichiro Kinoshita Dentsu Inc. Executive Creative Director
Kazunori Saito Dentsu Inc. Executive Creative Director
Yusuke Sato Dentsu Inc. Creative Director/CM planner/Copywriter
Masaru Seo Dentsu Inc. Art Director/CM planner
Maiha Sato Dentsu Inc. Copywriter/CM planner
Tatsuro Usui Dentsu Inc. Art Director/CM planner
Koichi Iguchi Sour Sox Film Director
Shigeki Akiyama Camel Clutch Co., Ltd. Director of photography
Kosuke Sakurai Freelance Lighting Designer
Takuto Omameuda Soda! Communications Inc. Production Producer
Yoshihisa Sawada Soda! Communications Inc. Production Producer
Fuko Soeda Soda! Communications Inc. Production Manager
Toshiya Yamagishi Soda! Communications Inc. Production Manager
Kazutomo Yamamura Bipost Art Designer
Yoshihiko Sakai Stripe Art Department
Katrina Aquilia Song Zu Sydney Sound Production Producer
Tsuyoshi Sakado Freelance Sound Mixer
Yoshifumi Sadahara Mark Inc. CG Producer
Takayuki Kamijo Freelance Offline Editor
Akio Sakamaki jitto Inc. Online Editor