LIFELIVE

TitleLIFELIVE
ClientSAMSUNG
Product / ServiceGEAR VR
CategoryB03. Branded Content & Entertainment Film
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency LEO BURNETT SYDNEY, AUSTRALIA
Media Agency STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA
Production Company RAPID VR Sydney, AUSTRALIA

Brief Explanation

Every day, millions of life-changing events take place, but for some, barriers like distance, make being part of these profound moments an impossible dream. So we decided to remove that barrier to bring people together like never before with Samsung VR technology and a project called LifeLIVE. To make it happen we searched the world until we found Alison and Jace, an Australian couple about to give birth to their third child. Problem was Jace was over 4,000kms away – 3 time zones. Having to work to support his growing family, he had resigned himself to missing the birth. LifeLIVE would change this fate by letting Jace be there for the birth, standing right beside his wife’s bed in the delivery room, even though he was on the opposite side of the country. A customised 360 camera in the hospital sent a life stream to Jace, which he watched via a Samsung Gear VR headset. When his wife needed him most, he was there, looking over her and offering support in the world’s first live virtual reality birth. The miracle of technology had brought the world the miracle of birth in a way never seen before.

Credits

Name Company Position
Andy Dilallo Leo Burnett Sydney Chief Creative Officer
Mark Tutssel Leo Burnett Chicago Global Chief Creative Officer
Vince Lagana Leo Burnett Sydney Art Director
Grant Mcaloon Leo Burnett Sydney Copywriter
Jeremy Devilliers Leo Burnett Sydney Executive Print Producer
Bruno Nakano Leo Burnett Sydney Art Director
Jason Young Leo Burnett Sydney Typographer
Amanda Quested Leo Burnett Sydney Client Service Director
Laura Dowling/Grace Kluver Leo Burnett Sydney Account Management
Christopher Baron Leo Burnett Sydney Director/Editor
Matthew Gain Edelman PR Chief Operating Officer
Carla Webb Edelman PR Associate Director
Susannah DiLallo Rapid VR Executive Producer
Dave Klaiber Rapid VR Director - Perth
Taylor Steele Rapid VR VR Video Director
Kodaline Band Band
Andrew Stevenson We Love Jam Sound Design
Earle Dresner Rapid VR DOP
Ben Nott Rapid VR DOP
Toni Higginbotham Toni Higginbotham Casting Casting Director