MOM'S FIRST BIRTHDAY

TitleMOM'S FIRST BIRTHDAY
ClientP&G
Product / ServicePAMPERS
CategoryB01. Internet Film
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company ALBUQUERQUE FILM Tokyo, JAPAN
Production Company 2 CUTTERS Tokyo, JAPAN

Brief Explanation

A baby's first birthday is also a celebration of the first year a woman learns to be a mother. After a year full of immense challenges, sacrifice and growth – it's also Mom's first birthday. To recognize this achievement, Pampers helped dads surprise and thank their wives during the hospital visit for their baby's one-year-old health checkup. We documented this touching moment on film to share with Moms all over the world and celebrate one of the most challenging times of their lives.

Credits

Name Company Position
Jon King Beacon/Leo Burnett Tokyo Executive Creative Director
Taketo Igarashi Beacon/Leo Burnett Tokyo Creative Director/Copywriter
Kiyohiko Yagishita Beacon/Leo Burnett Tokyo Creative Director
Kuniaki Yamamoto Beacon/Leo Burnett Tokyo Copywriter
Jun Goto Beacon/Leo Burnett Tokyo Art Director
Hiroki Kawaue Beacon/Leo Burnett Tokyo Art Director
Tomonori Oki Beacon/Leo Burnett Tokyo Technical Direcotor
Rumi Kubota Beacon/Leo Burnett Tokyo Agency Producer
Koichi Sakamoto ALBUQUERQUE FILM Producer
Taira Kono Albuquerque Film Production Manager
Futoshi Takashima freelance Director
Ryosuke Kawaguchi freelance Cinematographer
Yoshiaki Ishikawa freelance Art
Shigeru Fujibayashi Aoi Studio Recording Engineer
Thomas Suess Audio Force Music Producer
Aika Miyake Cutters Tokyo Editor
Yusaku Yasuda Cutters Tokyo VFX Producer
Daniel Lovell freelance MA
Kaori Yamada Catwalk Casting
Emi Saito freelance Assistant Director
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