LARRYKING SHOW(TREND MAGAZINE REPORTER)

TitleLARRYKING SHOW(TREND MAGAZINE REPORTER)
ClientHYUNDAI CAPITAL
Product / ServiceHYUNDAI MOTOR COMPANY - PERSONAL LEASE
CategoryA11. Financial Products & Services
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company GOODLUCK CM PRODUCTION Seoul, SOUTH KOREA
Production Company 2 DUOFILMS Los Angeles, USA

Brief Explanation

A distinguished journalist for a trend magazine appears on Larry King Show and talks about car lease. When the reporter says at a car is a must-have necessity, Larry King comments that for a necessity, cars are expensive– costing tens of thousands of dollars. The guest then boasts that lease is 40% lower than regular car payment and free of car registration fees and other taxes. To the boastful guest, Larry King asks why he is not writing about car lease, which is sure to be the next trend. The show ends with Larry King laughing at the embarrassed guest.

Credits

Name Company Position
NAYOUNG LEE INNOCEAN WORLDWIDE Creative Director
CHAVEZ YUM INNOCEAN WORLDWIDE Account Director
DONGWOOK KIM INNOCEAN WORLDWIDE Account Executive
MINJUNG SEO INNOCEAN WORLDWIDE Account Executive
HANNA LIM INNOCEAN WORLDWIDE Account Executive
SANGHYUN LIM INNOCEAN WORLDWIDE Art Director
SUNGWOO NAM INNOCEAN WORLDWIDE Art Director
HYEONSEOK BANG INNOCEAN WORLDWIDE Art Director
HYUNJEONG CHOI INNOCEAN WORLDWIDE Copywriter
HYELIN JEON INNOCEAN WORLDWIDE Art Director
SAIHEE WON INNOCEAN WORLDWIDE Copywriter
Jung A Kim INNOCEAN WORLDWIDE Executive Creative Director
KYUNGHO PARK INNOCEAN WORLDWIDE Media Planner
JINMIN HAN INNOCEAN WORLDWIDE Media Planner
HYUNSUK LEE INNOCEAN WORLDWIDE Account Director