LARRYKING SHOW(ECONOMIST)
| Title | LARRYKING SHOW(ECONOMIST) |
| Brand | HYUNDAI CAPITAL |
| Product / Service | HYUNDAI MOTOR COMPANY - PERSONAL LEASE |
| Category | A11. Financial Products & Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | GOODLUCK CM PRODUCTION Seoul, SOUTH KOREA |
| Production Company 2 | DUOFILMS Los Angeles, USA |
Credits
| Name | Company | Position |
|---|---|---|
| NAYOUNG LEE | INNOCEAN WORLDWIDE | Creative Director |
| CHAVEZ YUM | INNOCEAN WORLDWIDE | Account Director |
| DONGWOOK KIM | INNOCEAN WORLDWIDE | Account Executive |
| MINJUNG SEO | INNOCEAN WORLDWIDE | Account Executive |
| HANNA LIM | INNOCEAN WORLDWIDE | Account Executive |
| SANGHYUN LIM | INNOCEAN WORLDWIDE | Art Director |
| SUNGWOO NAM | INNOCEAN WORLDWIDE | Art Director |
| HYEONSEOK BANG | INNOCEAN WORLDWIDE | Art Director |
| HYUNJEONG CHOI | INNOCEAN WORLDWIDE | Copywriter |
| HYELIN JEON | INNOCEAN WORLDWIDE | Art Director |
| SAIHEE WON | INNOCEAN WORLDWIDE | Copywriter |
| Jung A Kim | INNOCEAN WORLDWIDE | Executive Creative Director |
| KYUNGHO PARK | INNOCEAN WORLDWIDE | Media Planner |
| JINMIN HAN | INNOCEAN WORLDWIDE | Media Planner |
| HYUNSUK LEE | INNOCEAN WORLDWIDE | Account Director |
Brief Explanation
A distinguished economist appears at Larry King Show and talks about car lease. Larry King asks if the guest’s most important assets(house, car) increased in value. Then he ridicules the economist for naming something that depreciates in value as his number one asset. When Larry King mentions that more people are leasing their cars, the economist confidently argues that leasing a car is not the same as owning it. Then Larry King makes fun of the economist for owning something that will continue to depreciate and he will end up selling at a lower price. Show ends with the economist being very embarrassed.