LARRYKING SHOW(ECONOMIST)

TitleLARRYKING SHOW(ECONOMIST)
ClientHYUNDAI CAPITAL
Product / ServiceHYUNDAI MOTOR COMPANY - PERSONAL LEASE
CategoryA11. Financial Products & Services
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company GOODLUCK CM PRODUCTION Seoul, SOUTH KOREA
Production Company 2 DUOFILMS Los Angeles, USA

Brief Explanation

A distinguished economist appears at Larry King Show and talks about car lease. Larry King asks if the guest’s most important assets(house, car) increased in value. Then he ridicules the economist for naming something that depreciates in value as his number one asset. When Larry King mentions that more people are leasing their cars, the economist confidently argues that leasing a car is not the same as owning it. Then Larry King makes fun of the economist for owning something that will continue to depreciate and he will end up selling at a lower price. Show ends with the economist being very embarrassed.

Credits

Name Company Position
NAYOUNG LEE INNOCEAN WORLDWIDE Creative Director
CHAVEZ YUM INNOCEAN WORLDWIDE Account Director
DONGWOOK KIM INNOCEAN WORLDWIDE Account Executive
MINJUNG SEO INNOCEAN WORLDWIDE Account Executive
HANNA LIM INNOCEAN WORLDWIDE Account Executive
SANGHYUN LIM INNOCEAN WORLDWIDE Art Director
SUNGWOO NAM INNOCEAN WORLDWIDE Art Director
HYEONSEOK BANG INNOCEAN WORLDWIDE Art Director
HYUNJEONG CHOI INNOCEAN WORLDWIDE Copywriter
HYELIN JEON INNOCEAN WORLDWIDE Art Director
SAIHEE WON INNOCEAN WORLDWIDE Copywriter
Jung A Kim INNOCEAN WORLDWIDE Executive Creative Director
KYUNGHO PARK INNOCEAN WORLDWIDE Media Planner
JINMIN HAN INNOCEAN WORLDWIDE Media Planner
HYUNSUK LEE INNOCEAN WORLDWIDE Account Director