THE EMPTY CAR CONVOY

Bronze Spike
TitleTHE EMPTY CAR CONVOY
ClientHYUNDAI MOTOR COMPANY
Product/ServicePRODUCT IDENTITY
CategoryA07. Cars & Automotive Services
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company THE VIRAL FACTORY London, UNITED KINGDOM

Brief Explanation

Genesis has 3 cutting-edge features as the following: 1. ASCC (Advanced Smart Cruise Control) Maintains a safe distance with the front vehicle 2. LKAS (Lane Keeping Assist System) Automatically corrects the direction of the vehicle within the lane 3. AEB (Autonomous Emergency Braking) Automatically stops the vehicle in danger of collision Then how can we make the audience believe these? We decided to show the technologies through a live situation. With 6 talented Hollywood’s stuntmen, including 'Buddy Joe-hooker', we filmed the Genesis technologies. No tricks, No CG but capturing the amazement as it is. Step 1. The six Genesis are driving in a line with ASCC mode on. Each driver starts to jump out of the car except the 1st driver. Step 2. The 1st driver covers his eyes, and all vehicles moves within the lane with LKAS even on a curve. Step 3. The trailer in front of the convoy brakes suddenly, then the vehicles slow down to a stop automatically with AEB system.

Credits

Name Company Position
Tae Yong Kim INNOCEAN WORLDWIDE Division Account Director
Joon Soo Choi INNOCEAN WORLDWIDE Group Account Director
Hyun Woong Kim INNOCEAN WORLDWIDE Account Director
Sung Han Kim INNOCEAN WORLDWIDE Account Director
Sung Min Bae INNOCEAN WORLDWIDE Account Executive
Sung Jae Kim INNOCEAN WORLDWIDE Account Executive
Ji Su Yang INNOCEAN WORLDWIDE Account Executive
Jung A Kim INNOCEAN WORLDWIDE Executive Creative Director
Jung Hyun Park INNOCEAN Worldwide Creative Director
Lee Ra Hong INNOCEAN Worldwide Copy Writer
Jong Hyun Kim INNOCEAN Worldwide Art Director
Eun Jeong Shim INNOCEAN WORLDWIDE Digital Campaign Planning
KYUNGHO PARK INNOCEAN WORLDWIDE Media Planner
Ed Robinson The Viral Factory Creative Director
Matt Smith The Viral Factory Account Executive
Kit Lynch-Robinson freelancer Director
Garry Shaw freelancer Director Of Photography
Veronica Saez The Viral Factory Producer
Kate Doyle The Viral Factory Account Executive
Sophie Kay The Viral Factory Digital Campaign Planning