DANDELION

TitleDANDELION
ClientTECHTRONIC INDUSTRIES
Product / ServiceRYOBI HYBRID LINE TRIMMER
CategoryA03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
EntrantFENTON STEPHENS South Melbourne, AUSTRALIA
Entrant Company FENTON STEPHENS South Melbourne, AUSTRALIA
Advertising Agency FENTON STEPHENS South Melbourne, AUSTRALIA
Production Company AIRBAG PRODUCTIONS Melbourne, AUSTRALIA

Brief Explanation

RYOBI HYBRID LINE TRIMMER TVC In dramatic slow motion, a line trimmer cuts a deadly swathe through a micro-forest of dandelions. Stalks and spores and petals fly through the air as the trimmer travels mercilessly forward. Suddenly we focus on a lone dandelion standing awaiting its fate. The trimmer’s line inches towards it but just as it’s about to slice through the dandelion’s trembling stem, the trimmer stops abruptly as its power cord reaches it full length. A reprieve! But before we can even breathe a sigh of relief for the fortunate flower, the line trimmer’s owner detaches the cord, slams a battery into the machine and mows the dandelion down. A slightly brutal, but very effective, demonstration of the benefits of the trimmer’s hybrid power options.

Credits

Name Company Position
Alex Fenton Fenton Stephens Advertising Creative Director
Steve McKenzie Fenton Stephens Advertising Copywriter
Simon Antonis Fenton Stephens Advertising Planning Director
Lisa Ramsey TellyHo Productions TV Producer
Travis Hogg Airbag Productions Director