Title | YOU'RE ALWAYS ON MY MIND |
Brand | GENERAL MOTORS |
Product / Service | SAIL |
Category | B02. Viral Film |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
Production Company | BACK TO BASIC FILMS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Stephen Mui | Mccann Worldgroup Shanghai | Chief Integrated Creative Officer |
Maurice Fang | Mccann Worldgroup Shanghai | Group Creative Director |
Eric Yu | Mccann Worldgroup Shanghai | Creative Director |
Chao Ding | Mccann Worldgroup Shanghai | Associate Creative Director |
Ivan Feng | Mccann Worldgroup Shanghai | Associate Creative Director |
Frank Wang | Mccann Worldgroup Shangai | Group Account Director |
Nana Cao | Mccann Worldgroup Shanghai | Account Director |
Tracy Yan | McCann Worldgroup Shanghai | Account Manager |
Connie Fang | Mccann Worldgroup Shanghai | Senior Account Executive |
Steve Xue | Mccann Worldgroup Shanghai | Head of Planning |
Ken Zhang | McCann Worldgroup Shanghai | Planner |
Ray Chang | Mccann Worldgroup Shanghai | Agency Producer |
Maggie Xue | Mccann Worldgroup Shanghai | Agency Producer |
How can a child stop crying when the first time he/she goes to kindergarten and is away from the sense of safety provided by parents? In this commercial, the father used a wise way of pulling over a Sail 3 outside the classroom to bring his daughter full sense of safety, just like being with her all the time. Because of this great love, there came a perfect idea, which could bring daughter full of security. The scene cannot be more proper to demo safety. Moreover, it originates from a real story. Meanwhile, this micro film from the point of the product strength----security with online TVC advertisement, to better interpret “Because of “you", happiness with big upgrades”.