YOU'RE ALWAYS ON MY MIND

TitleYOU'RE ALWAYS ON MY MIND
ClientGENERAL MOTORS
Product / ServiceSAIL
CategoryB02. Viral Film
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company BACK TO BASIC FILMS Shanghai, CHINA

Brief Explanation

How can a child stop crying when the first time he/she goes to kindergarten and is away from the sense of safety provided by parents? In this commercial, the father used a wise way of pulling over a Sail 3 outside the classroom to bring his daughter full sense of safety, just like being with her all the time. Because of this great love, there came a perfect idea, which could bring daughter full of security. The scene cannot be more proper to demo safety. Moreover, it originates from a real story. Meanwhile, this micro film from the point of the product strength----security with online TVC advertisement, to better interpret “Because of “you", happiness with big upgrades”.

Credits

Name Company Position
Stephen Mui Mccann Worldgroup Shanghai Chief Integrated Creative Officer
Maurice Fang Mccann Worldgroup Shanghai Group Creative Director
Eric Yu Mccann Worldgroup Shanghai Creative Director
Chao Ding Mccann Worldgroup Shanghai Associate Creative Director
Ivan Feng Mccann Worldgroup Shanghai Associate Creative Director
Frank Wang Mccann Worldgroup Shangai Group Account Director
Nana Cao Mccann Worldgroup Shanghai Account Director
Tracy Yan McCann Worldgroup Shanghai Account Manager
Connie Fang Mccann Worldgroup Shanghai Senior Account Executive
Steve Xue Mccann Worldgroup Shanghai Head of Planning
Ken Zhang McCann Worldgroup Shanghai Planner
Ray Chang Mccann Worldgroup Shanghai Agency Producer
Maggie Xue Mccann Worldgroup Shanghai Agency Producer
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